

It was initially called “High Top” and resembled a cross between a bank, toll booth, and, according to some, Taco Bell from the 1993 Sci-Fi Movie, “Demolition Man,” where the chain became the “only restaurant to survive the franchise wars,” complete with parking valets and a live pianist.

However, it boiled down to an age-old friction point-pickup.Ībout a month later, Engler had in front of him a rendering of an elevated building with drive-thru lanes underneath it. Yet the problem Engler presented wasn’t a foreign one: the channels of access, in terms of ordering, had become plentiful. Strommen had no history in fast food or sense of its conventional boxes.

But now, the future was back on the drawing board.Īcross the table from Engler, co-founder and CEO of Border Foods, a family-owned franchisee of Taco Bell with north of 230 locations, was Mike Strommen, a friend of Engler’s brother and co-founder, Jeff, who ran a company specializing in consumer retail engagement. The sting of the pandemic’s early rush had turned operators into survival gurus. Maybe sooner than you think.On a spring morning in 2020, Lee Engler sat down for breakfast. If this trend keeps up, what other innovations are in store for us, according to Demolition Man? Toilet paper being replaced by a mysterious set of three sea shells, the outlawing of cursing, alcohol and sex, and a 61st Amendment that allows foreigners to become president of the United States.īe prepared to be caked in presidential semen very soon. Demolition Man was years ahead of anyone else on the Schwarzenegger in politics story, and now it has accurately predicted Taco Bell's turn toward the fancy. "Yeah, that'll happen!" we said in 1993 as we watched the incomprehensible shitfest that was Last Action Hero.Ĭut to 2011 and Arnold Schwarzenegger is completing his eight-year stint as the governor of California. We laughed and thought, "The guy who once talked about how he cums everywhere?" The movie also reminds us how there was once a time when we laughed at the idea of Arnold Schwarzenegger holding any kind of public office, specifically during a scene where Sandra Bullock briefly mentions the Schwarzenegger Presidential Library.
